Dreaming of starting your own business? One of the most exciting steps is deciding what to sell. The products you choose will guide your path as an entrepreneur and influence how customers connect with your brand.
Here is a list of the top 10 Trending Products that continue to perform well online. These aren’t random ideas, but categories backed by real consumer demand and data from Shopify merchants. We’ll also touch on how you can spot emerging opportunities to stay ahead of the curve.
Top 10 Trending Products to Sell Online
1. Shirts
Shirts and tops remain at the top of the list for many ecommerce merchants. T-shirts in particular are a proven winner thanks to their universal demand and endless options for customization. In 2024, global searches for “white shirts” and “black shirts” dominated, while colors like beige and purple saw rising interest. Shopify merchants also noted significant spikes in sweatshirts, with searches increasing by 160%. This is a versatile category where you can add curated collections and bundle recommendations to boost sales.
2. Skin Care
Skin care is no longer just about beauty; it’s part of the wellness movement. Cleansers, serums, moisturizers, and facial masks are among the bestselling items. Sales of facial peels increased by 51% last year, while tallow-based moisturizers grew by more than 400% in search interest. Products with natural or wellness-focused ingredients tend to do well. Online stores can build trust through detailed product descriptions, tutorials, and customer reviews.
3. Makeup
Makeup continues to reinvent itself with new techniques and products. Lip stain was a breakout item in 2023, and it remains strong into 2025. Current demand is high for mascara, lash extensions, and eyelash accessories. Innovating around existing products is a great strategy. For example, Glamnetic built its brand around magnetic lashes that solved a common problem with traditional glue-based products. Online beauty brands can thrive by offering unique solutions that catch attention on social media.
4. Vitamins and Supplements
This is one of the largest and most consistent categories in ecommerce. From herbal remedies to sports nutrition, there’s a product for every lifestyle. Pet supplements alone grew 89% in sales last year. Herbal remedies in particular generate strong order volume. Supplements are accessible for both small entrepreneurs and large brands, and social media plays a big role in driving awareness. With demand projected to keep growing, this is a reliable category for long-term sales.
5. Pants
Pants are a wardrobe staple with strong sales potential. Jeans dominate this category, while sweatpants have doubled in revenue compared to last year. Original fits or bold designs can turn a simple product into a major trend. For example, barrel-fit jeans saw a 500% increase in search interest, making them one of the fastest-growing clothing subcategories. Focusing on quality and signature designs helps stores stand out in this competitive niche.
6. Dresses
Dresses continue to trend, with dance dresses and costumes growing 46% in sales. Dance classes and TikTok-driven fads are helping fuel this demand. These trends provide opportunities for stores to join the conversation and connect with new audiences. Dresses also appeal across age groups and occasions, making them versatile for both casual and event-based niches.
7. Motor Vehicle Parts
Car parts and accessories are highly profitable due to the range of items and price points. Engine components lead the category, but accessories like dashboard add-ons are growing quickly, with sales rising 140%. Products like dash cams, magnetic phone mounts, and car diffusers are gaining traction thanks to convenience and affordability. With more than 70 million wheel parts sold by merchants in 2024, this category has proven staying power.
8. Activewear
Leggings and shorts dominate this space, with sub-trends like foldover leggings, flare leggings, and butt-lifting leggings leading the way. Social media platforms, especially TikTok and Instagram, are powerful tools for marketing activewear. Influencer campaigns and shoppable ads have helped brands like Gymshark reach viral status. The global demand for athleisure continues to expand, and online stores can enter this market with unique designs and strong branding.
9. Coats and Jackets
Seasonal products like coats and jackets have reliable demand, but overshirts are the standout trend. Sales for overshirts rose by 166%, showing how fast fashion preferences can shift. Outdoor apparel brands are especially well-positioned to benefit, with heritage designs trending across search platforms. For entrepreneurs considering dropshipping, coats and jackets can be a low-cost, high-potential option when paired with the right supplier.
10. Sneakers and Boots
Shoes are a universal purchase. In 2024, sales of boots climbed, while baby and toddler sneakers rose 64%. The footwear market is competitive but offers steady demand. Even without producing your own shoes, affiliate marketing provides opportunities to promote and earn commissions. Success in this space often comes from understanding trends quickly and finding creative ways to stand out.
How to Find Trending Products?
Identifying trending products is about more than chasing hype. It’s about understanding consumer behavior, analyzing patterns, and stepping in at the right time. Sellers who can spot emerging interest early often gain a competitive edge and build momentum faster than those who follow later. Fortunately, there are tools and platforms that make it easier to discover profitable niches.
Google Trends
Google Trends is a free and powerful tool that shows you what people are searching for worldwide. By entering a keyword related to your niche, you can see whether interest in that product is rising, steady, or declining. The “Compare” feature helps you pit multiple keywords against each other to spot which one has stronger momentum. The “Related queries” section is especially useful for finding untapped or upcoming product ideas that might not yet be saturated in the market. Consistently monitoring these insights can help you adapt your inventory before competitors catch on.
Amazon and Other Marketplaces
Marketplaces like Amazon, eBay, and Etsy give a real-time snapshot of what shoppers are actually buying. The Amazon Best Sellers page highlights top-performing products across categories, while eBay’s Trending Deals section reveals items quickly gaining traction. Etsy, known for handmade and unique products, maintains a trending section that can spark ideas for niche stores. Beyond marketplaces, social platforms like Instagram, TikTok, and Pinterest are valuable for spotting product buzz. Viral hashtags, influencer posts, and user-generated content often act as early signals of what’s about to trend in e-commerce.
Tips to Stay Ahead of Changing Product Trends
Trends move fast, and what’s hot today may fade tomorrow. To keep your store relevant and profitable, focus on staying adaptable while building a long-term brand strategy. Here are some practical ways to stay ahead:
Track industry news and reports
Platforms like Google Trends, Exploding Topics, and Jungle Scout can highlight fast-growing products. Regularly checking these tools ensures you don’t miss new opportunities.
Use product research tools
Platforms like Google Trends, Exploding Topics, and Jungle Scout can highlight fast-growing products. Regularly checking these tools ensures you don’t miss new opportunities.
Leverage customer feedback
Reviews, surveys, and social media comments reveal what buyers actually want. Adjust your product line based on real customer pain points and preferences.
Test products with small batches
Instead of going all-in on a single product, launch limited runs or dropshipping tests. This reduces risk while giving you data on what truly sells.
Watch social media and influencers
Many trending products gain traction on TikTok, Instagram, or YouTube before hitting mainstream markets. Monitoring viral content can give you an edge in spotting demand early.
Begin Your E-Commerce Journey Today!
The list above shows that ecommerce is full of opportunities. Whether you focus on apparel, wellness, or accessories, the most important step is building a store that can adapt as consumer preferences evolve. A well-built Shopify store combined with strong marketing can help you capture demand for these Trending Products.
At Webzia Infotech, we specialize in creating and scaling online businesses. Our Shopify Store Development expertise and Shopify App Development Services make it easier for entrepreneurs to build high-performing stores. If you’re ready to launch your business or expand your product line, our team can help you succeed.
Start your journey today with Webzia Infotech and turn your product idea into a thriving online business.
